PHILOSOPHICAL APOLOGY OF THE CONSUMER: FROM AFFLUENZA TO EXPERTISE

Yekaterina A. Batyuta
Year: 2013
DOI:
UDK: 339.138+366.1
Pages: 149-158
Language: russian
Section: The world of Culture: subjects, institutions, practices
Keywords: consumer, affluenza, consumerism, needs, desires, whims, consumer expertise, «liquid modernity».
Abstract
Traditional approach to the consumer as one-sided, intellectually impaired, unable-to- create man is changing for a modern paradigm of an «expert consumer» who is capable of self-realization in the consumption process. «Liquid» reality and game-like everyday life have contributed to this tendency.
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