NEW MATRIX FOR UNDERSTANDING RUSSIAN «NEW MEDIA»

Svetlana D. Balmaeva –Candidate of Philosophy, Associate Professor, Dean of the TV & Radio Journalism Department, Liberal Arts University/University for Humanities, Еkaterinburg.
Year: 2013
DOI:
UDK: 070
Pages: 159-161
Language: russian
Section: The world of Culture: subjects, institutions, practices
Keywords: Russian Mass Communication Studies, "new media", the situation of media consumption, digital natives, "screenagers", "multitasking generation", "NET thinking", "Daily Me", citizen journalism, "invisible newsroom", the business models of "new media".
Abstract
The paper is devoted to changes in the journalism, connected with fast development of "new media". The active interactions with "civil journalists" is the main feature of "new media", because the type of audience and type of its media consumption differs significantly from the audience of "traditional mass media". What questions are generated by such media revolution and how it will be reflected in a problem field of media researches is the subject of discussion in this article.
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