On «Green» Brands Consumers Segmentation

Natal’ya V. Khmelkova –Doctor of Economics, Head of Economics and Informatization Chair, Liberal Arts University – University for Humanities (Ekaterinburg)., Konstantin I. Perevozchikov –Student, Applied Informatics Department, Liberal Arts University – University for Humanities (Ekaterinburg)., Alla A. Kushnareva –Postgraduate Student, Liberal Arts University – University for Humanities (Ekaterinburg).