Socially Responsible Consumption: Experience Marketing Research

Natal’ya V. Khmelkova, Konstantin I. Perevozchikov
Year: 2015
DOI:
UDK: 339.138
Pages: 32-37
Language: russian
Section: The optimization of Russia's Economy Management: finance, economic, mathematical and computer models
Keywords: social ethical marketing, socially responsible consumption, «green» consumption, «green» goods.
Abstract
In the article the authors consider socially responsible consumption as a condition for the emergence of the social ethical marketing concept. The results of empirical studies which allow defining a portrait of a Russian socially responsible consumer of «green» products are shown.
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