Branding as a Strategy of Educational Institution Development
Natal’ya A. Goncharova –Lecturer at Business and Management Department, Liberal Arts University – University for Humanities (Ekaterinburg)., Irina A. Dolgasova –Student, Business and Management Department, Liberal Arts University – University for Humanities (Ekaterinburg).Year: 2015
journal: Vestnik GU 2015 part 3
UDK: 378.1:339.1
Pages: 28-31
Language: russian
Section: The optimization of Russia's Economy Management: finance, economic, mathematical and computer models
Keywords: competitiveness, branding of higher educational institution, higher educational institution, educational service.
Abstract
The article considers theoretical approaches to the understanding of higher educational institution brand. Principles and stages of development of the HEI brand are presented.
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