Branding as a Strategy of Educational Institution Development

Natal’ya A. Goncharova, Irina A. Dolgasova
Year: 2015
DOI:
UDK: 378.1:339.1
Pages: 28-31
Language: russian
Section: The optimization of Russia's Economy Management: finance, economic, mathematical and computer models
Keywords: competitiveness, branding of higher educational institution, higher educational institution, educational service.
Abstract
The article considers theoretical approaches to the understanding of higher educational institution brand. Principles and stages of development of the HEI brand are presented.
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