NEUROMARKETING AND CONSUMER BEHAVIOR: FINDINGS
Alena N. Skvortsova, Natal’ya V. KhmelkovaYear: 2016
UDK: 339.18
Pages: 30-36
Language: russian
Section: Economics
Keywords: neuromarketing, human brain.
Abstract
The authors investigate neuromarketing and its impact on consumer behavior. The empirical data to assess the results of neuromarketing principles use in commercials are collected.