NEUROMARKETING AND CONSUMER BEHAVIOR: FINDINGS
Alena N. Skvortsova –Student, Applied Informatics Department, Liberal Arts University – University for Humanities (Ekaterinburg)., Natal’ya V. Khmelkova –Doctor of Economics, Associate Professor, Liberal Arts University – University for Humanities (Ekaterinburg).Year: 2016
journal: Vestnik GU 2016 part 1
UDK: 339.18
Pages: 30-36
Language: russian
Section: Economics
Keywords: neuromarketing, human brain.
Abstract
The authors investigate neuromarketing and its impact on consumer behavior. The empirical data to assess the results of neuromarketing principles use in commercials are collected.
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