NEUROMARKETING AND CONSUMER BEHAVIOR: FINDINGS

Alena N. Skvortsova, Natal’ya V. Khmelkova
Year: 2016
DOI:
UDK: 339.18
Pages: 30-36
Language: russian
Section: Economics
Keywords: neuromarketing, human brain.
Abstract
The authors investigate neuromarketing and its impact on consumer behavior. The empirical data to assess the results of neuromarketing principles use in commercials are collected.
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