The Problem of Performance Evaluation of Marketing Activities in the Era of Information

Irina S. Tiriva, Natal’ya V. Khmelkova
Year: 2016
DOI:
UDK: 339.138
Pages: 18-22
Language: russian
Section: Economics
Keywords: informatization, information, information revolution, marketing, performance marketing activity.
Abstract
The article considers the influence of modern society informatization phenomena and information revolution on the assessments of performance marketing activities results.
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