Narrations of the Urals’ Brand

Yekaterina A. Batyuta –Candidate of Philosophy, Associate Professor at Hospitality Management and Tourism Chair, Department of Social Psychology, Liberal Arts University – University for Humanities (Ekaterinburg)
Year: 2017
DOI:
UDK: 008:339.1(470.5)
Pages: 110-116
Language: russian
Section: Philosophy
Keywords: brand, sub-brand, brand stakeholders, brand narrations, regional culture.
Abstract
The article presents the review of approaches to the concept of «brand of territory» as well as its structure from the outlook of cultural geography, culturology and social marketing. This analysis allows the author to describe brands and sub-brands of the Urals as an integrative phenomenon involving both geographic and cultural narrations.
License: