Cinema and Fashion: a Look through the Screen

The article analyzes the relationship between two mediums of our time – cinema and fashion. The examples of European cinematography demonstrate that cinema retains the images of the bygone era. It tempts the viewer to touch not only the aesthetics of the past, but also to construct a new self-image, alike the one on the screen. The special immersive language of cinema links the virtual world on the screen with the living material body, contributes to the viewer’s feeling of «tactile transmediality».