Internet of Things and Marketing Communications: Theoretical Aspects and Empirical Research

Evgeniy D. Letunov –3rd year Student, Applied Informatics Department, Liberal Arts University – University for Humanities (Ekaterinburg), Natalia V. Khmelkova –Doctor of Economics, Associate Professor, Head of Economics and Informatization Chair, Liberal Arts University – University for Humanities (Ekaterinburg)
Year: 2017
DOI:
UDK: 339
Pages: 39-46
Language: russian
Section: Economics
Keywords: internet of things, marketing communications.
Abstract
In the article the Internet of things in the context of marketing communications is considered. The new opportunities to use the Internet of things in the field of marketing communications are shown. The results of the author's research discover the prospects for using the Internet of things in the Russian market.
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