The Role of HR-branding in the Choice of the Employer (Research Results)

Nataliya E. Sorokina –Deputy Director of Municipal Budget Institution «Zheleznodorozhny District Centre for Information and Methodology» (Ekaterinburg)., Natal’ya V. Khmelkova –Doctor of Economics, Associate Professor, Head of Economics and Informatization Chair, Liberal Arts University – University for Humanities (Ekaterinburg).
Year: 2017
DOI:
UDK: 331.522:303.83
Pages: 38-42
Language: russian
Section: Economics
Keywords: HR branding, employer, organization.
Abstract
The article reveals the role of HR-branding as a factor influencing the selection of an employee by an employer. Results and conclusions of author's research are given.
License: