The Role of HR-branding in the Choice of the Employer (Research Results)
Nataliya E. Sorokina, Natal’ya V. KhmelkovaYear: 2017
UDK: 331.522:303.83
Pages: 38-42
Language: russian
Section: Economics
Keywords: HR branding, employer, organization.
Abstract
The article reveals the role of HR-branding as a factor influencing the selection of an employee by an employer. Results and conclusions of author's research are given.