To the Question of Socially Significant Marketing Alliances

Alla A. Kushnareva
Year: 2017
DOI:
UDK: 339.138
Pages: 47-50
Language: russian
Section: Economics
Keywords: socially significant alliance, commercial organizations, non-profit organizations.
Abstract
The article considers the prerequisites and the concept of the socially significant marketing alliance between commercial and non-commercial organizations. The mechanism and set of practices of such associations are presented.
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