Formation of Loyalty in Marketing of Relationship

Nataliya E. Sorokina –Deputy Director of Municipal Budget Institution «Zheleznodorozhny District Centre for Information and Methodology» (Ekaterinburg).
Year: 2017
DOI:
UDK: 339.138
Pages: 25-29
Language: russian
Section: Economics
Keywords: marketing, clients, company, loyalty, cooperation.
Abstract
The article addresses the issues of marketing of relationship, its difference from traditional marketing. It also gives recommendations about the way of creating loyalty in clients of the company. The author also mentions what is necessary to change in the company’s activities as a follow-up to the introduction of this type of marketing into its practice.
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