The Phenomenon оf Fashion: the Role оf Classical Concepts in Modern Times

Fashion as one of the most complex and volatile cultural phenomena requires constant rethinking. The character of modern fashion cannot remain the same as it was in the late XIX – early XX centuries. New technologies and media play the most important role in the digital age and it is reflected in modern fashion. This article analyzes the main provisions of the class concepts of fashion by G. Simmel and T. Veblen in terms of their relevance in the modern world.