E-Commerce Tools in Education

Irina O. Balashova, Anastasia O. Balashova
Year: 2019
DOI:
UDK: [338.46:37]:004.738.5
Pages: 21-27
Language: russian
Section: Economics
Keywords: education, e-Commerce, online education, mass open online courses (moocs), promotion strategies
Abstract
Despite the fact that the market of educational services began to use e-Commerce tools not long ago, it was quickly filled with online courses (MOOC), which brought a completely new approach to the system of modern education. In modern times when the processes of digitalization and globalization take place, MOOC has become an effective tool for promoting Universities in the international educational space, and it is a good way to attract additional income. Thus, in 2018 every 15th resident of Russia at least once received education online (took online courses, studied online at the University of another country, etc.). At the same time, most of them learn foreign languages online. Today, there are relatively few publications concerning the research of the MOOC market and presenting the prospects of its development in the modern Russian education system. Therefore, this work seems relevant enough.
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