A Present Day Philistine: Three Worlds of Ordinary Man

The article considers the phenomenon of a present-day man as a representative of three different worlds, which engross him and determine his worldview and perceptions. These three areas are associated syncretically; they interpenetrate and change over. However, each of them has its laws and uniqueness. The first reality is the economic one, a new world after the fourth industrial revolution, the digital economy. The second world comprises so-called commonplace scientific views with their specific attitude to the search for truth. Finally comes the third – cultural – world of a middlebrow richly represented in mass media activities and mass culture.