Targeted Advertising as a Tool of Internet Marketing

Elizaveta V. Plotnikova –third-year Bachelor’s student in Applied Informatics, Liberal Arts University – University for Humanities (Yekaterinburg, Russia)., Natalia V. Khmelkova –Liberal Arts University – University for Humanities (Yekaterinburg, Russia).
Year: 2022
DOI:
UDK: 339.138:004.77
Pages: 8-14
Language: russian
Section: Economics
Keywords: internet marketing, internet advertising, marketing, social networks
Abstract
The article focuses on one of the tools of the Internet marketing – targeted advertising. The authors carried out the analysis of the advantages of this type of advertising, the implementation mechanism and the possibilities of its placement on different Internet platforms. In order to assess the effectiveness of the impact of the target on users of social networks, the results of marketing research in the form of an online survey are presented.
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