Improving the Marketing Interactions of the Company Based on Speech Recognition Technologies

The paper deals with the problem of increasing the efficiency of interactions with clients and partners of a Russian company based on the use of modern information technologies. The authors proposed the solution to the problem - the development and implementation of a speech analytics system in the activities of the sales department of JSC NPF “MAGLYUG”. The created system is based on speech recognition tools from audio recordings of telephone conversations using machine learning.