Generation Z: Typical Traits and Value Orientations

The subject of the research in this article is typical features and value orientations of Generation Z, new risks and opportunities, which appear in representatives of “digital natives”. The study aims to understand the prerequisites of value transformations, identifying the specifics of the generation not only in terms of fundamentally new conditions of “Zets” existence in the information society, but also in the context of several socio-cultural and political events of the early XXI century, which have formed new risks and new opportunities for the representatives of this generation.