The Network Culture and Information Inflation

The information explosion that occurred at the end of the 20th century led to global paradigm shifts in society. In the context of the rapid development of the Internet and network culture, many novel phenomena have emerged within the technological singularity that were unusual for the earlier non-digital traditional culture, such as avatars, trolling, setting, and information inflation. The latter is associated with an extraordinary simplification of both an access to information, learning opportunities and self-study, as well as an extraordinary simplification of finding the right contacts. Artificial intelligence multiplies the effects of information inflation by delegating creative opportunities to the user. As a result, knowledge has ceased to be limited by education or state borders, and creativity has ceased to be the domain of abilities and talent. These inflationary processes are gaining a new meaning every year. The author touches upon topical issues of the development of network culture nd the consequences of information inflation. An assessment of these consequences is made from the point of view of axiology. The scientific novelty of the work lies in the application of a synergetic approach to the analysis of network culture and the consideration of the consequences of technological singularity for this version of culture. The issue focuses not only on the achievements of network culture, but also on the dangers associated with the negative consequences of information inflation.