The relevance of this research resides in the ongoing transformation of the main anthropological phenomena in the digital age, in which technology not only complements human capabilities, but also determines emotional experiences and behavior in everyday life. Human existence unfolds in a digital environment and the phenomenon of virtual personality arises. Digital anthropology analyzes the modes of human existence in the digital world and the forms of media dependence. New concepts are emerging that describe the changes taking place with a person who inevitably integrates his vitality into the digital world. The projection of a virtual Self, alienation from the real Self, become markers of digital alienation. The positive emotions of being online and various online activities provide grounds for reflection on new forms of joy representation. Experiencing joy brings a person back to himself, helps to gain integrity and a sense of fullness of being, which has a beneficial effect on the physical and mental health of the individual. The article identifies the specifics of the representation of joy in the digital environment and examines new forms of anthropological practices. The anxiety generated by the compulsion to constantly stay up-to-date in the digital realm, often referred to as FOMO (Fear of Missing Out), is juxtaposed with the prospect of finding joy through consciously choosing to disengage from total immersion in digital life, known as JOMO (Joy of Missing Out). An analysis of the dynamics of students’ digital habits has shown that emojis are emerging as the primary means of expressing joy. This indicates the visualization of the most important human emotion and the simplification of its verbalization, which corresponds to the general trend towards clip thinking in the digital age.