ECONOMIC AND MATHEMATICAL MODELS AND WAYS OF MEDIAPLANNING IN ADVERTISING

Georgiy A. Shmatov
Year: 2013
DOI:
UDK: 659
Pages: 19-27
Language: russian
Section: Social, psychological and personal foundations of social relations, communication and and social management
Keywords: media planning, advertising, multimedia, optimization, efficiency.
Abstract
The methodology and technology of planning of an advertising campaign is stated in the article. The basic principles of the economic-mathematical media planning theory which gives the opportunity to achieve the advertising budget optimization when placing advertisements in the media are presented.
License: