Influence рotential of the discursive protections theory in the internet media…

Evguenia V. Gorina –Candidate of Philology, Associate Professor at Chair of Russian Language and Stylistics, Department of Journalism, Institute of Humanities and Arts, Ural Federal University named after the First President of Russia B. N. Yeltsin (Ekaterinburg).
Year: 2013
DOI:
UDK: 004.738.5
Pages: 155-160
Language: russian
Section: The world of Culture: subjects, institutions, practices
Keywords: Discursive protections theory, composite and verbal techniques, influence, Internet, addressee of the Internet media.
Abstract
The article refers to the discursive protection theory and techniques helping to achieve its purpose – to create advantageous, comfortable conditions for work with the Internet, including the Internet media. The techniques of discursive protections are regarded as instruments to strengthen the influence on consciousness and emotions of the addressee.
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